At The Lede Company, I support the Talent Publicity team by assisting with the development and organization of key press materials and coverage for high-profile clients. My work includes contributing to campaigns for major film and television projects such as Wicked: For Good (Cynthia Erivo), Superman 2025, and talent including Dwayne Johnson, Riley Keough, and Will Smith. I collaborate on media lists, coverage tracking, press kits, and gaining hands-on experience in celebrity and film publicity at the top entertainment PR firm.
I designed graphic elements for Cynthia Erivo’s Electronic Press Kit (EPK), helping to visually shape materials that represent her brand and upcoming work. My role spans media list creation, coverage tracking, press kits, event prep, and creative support—giving me hands-on experience in both the strategic and visual sides of entertainment publicity.
